Introducing a new era for open-ended questions

Leksi simplifies text analysis, delivering a powerful hybrid of qualitative depth and quantitative precision for researchers and insights professionals.

What are open-ended questions?

Open-ended questions or unstructured text responses break free from yes or no answers, giving respondents the freedom to express themselves in their own words. This flexibility reveals deeper insights into customer attitudes, motivations, and perceptions, providing you with richer, more meaningful qualitative data.

Why you need to start using open-ended questions again?

Open-ended questions are essential for exploring complex human experiences and perspectives. They provide deeper insights, enabling you to make informed decisions, develop impactful strategies, and confidently steer future business growth.

A brief history of open-ended questions

Market research originated in the 1910s and 1920s in the US, with open-ended questions dominating surveys by the 1930s. However, by the 1940s, closed-ended questions had taken over, comprising 80% of surveys and sacrificing depth for convenience, resulting in a loss of around 40% of meaningful insights. Leksi is here to reclaim the richness and nuance of open-ended questions, bringing them back stronger than ever.

Closed vs Open: understanding the key differences

Closed questions offer a fixed set of response options, generating quantitative data like percentages and frequencies. In contrast, open questions permit more nuanced, free-form answers, producing qualitative data such as themes and sentiments.

The Leksi effect: turning messy data into profound & actionable insights

This is where Leksi comes in, redefining open-ended analysis by streamlining the process with cutting-edge proprietary AI technology, making it efficient to conduct qualitative research at scale.

Unstructured text challenge

Manual assessment of open-ended responses is highly time-consuming

It can take weeks to sort and organise unstructured text to extract meaningful insights from open-ended questions.

Leksi’s solution

Efficiently analyse volumes in minuets

With Leksi, organising and sorting data to derive insights takes just minutes. Save time and get more depth of insight.

Unstructured text challenge

Challenges in data quality

Analysing open-ended questions can lead to several data quality issues, including inconsistent response formats and ambiguity. These challenges make it difficult to standardise, interpret, and categorise data effectively.

Leksi’s solution

Data cleaning

Leksi fixes errors, removes duplicates, manages missing values, and corrects inaccuracies, ensuring your data is reliable, consistent, and usable—enhancing analysis quality.

Unstructured text challenge

Missing standard metrics

It can take weeks to sort and organise unstructured text to extract meaningful insights from open-ended questions.

Leksi’s solution

Expert Integration

Leksi is crafted and continuously refined by research and data science experts, guaranteeing that it delivers accurate, relevant, and actionable insights based on the highest industry-standard metrics.

How Leksi has helped it’s customers

Helping researchers and insights professionals to find another way to deliver superior results in records amount of times.

“Leksi empowered our product team and leadership to rapidly see major issues both in local and international markets. It significantly reduced research time and costs, giving us more capacity to explore solutions effectively.”

Marketing Lead

BeverageCo

“Thank you, Leksi! So glad you came along! Our analyses have been super detailed, and the topics that emerged have been really interesting for our team. I also love how Super Resolution helps capture data that would otherwise get lost when only one topic is assigned per response.”

Head of Digital Experience

Marvin

“Leksi is incredibly intuitive—our team loves using it! We've never been able to generate insights from customer feedback this quickly. Also, it gives us a comprehensive view of what our customers truly want, allowing us to make decisions with total confidence.”

Head of E-commerce

B.T. Indigo

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