What are open-ended questions?
Open-ended questions or unstructured text responses break free from yes or no answers, giving respondents the freedom to express themselves in their own words. This flexibility reveals deeper insights into customer attitudes, motivations, and perceptions, providing you with richer, more meaningful qualitative data.
Why you need to start using open-ended questions again?
Open-ended questions are essential for exploring complex human experiences and perspectives. They provide deeper insights, enabling you to make informed decisions, develop impactful strategies, and confidently steer future business growth.
A brief history of open-ended questions
Market research originated in the 1910s and 1920s in the US, with open-ended questions dominating surveys by the 1930s. However, by the 1940s, closed-ended questions had taken over, comprising 80% of surveys and sacrificing depth for convenience, resulting in a loss of around 40% of meaningful insights. Leksi is here to reclaim the richness and nuance of open-ended questions, bringing them back stronger than ever.
Closed vs Open: understanding the key differences
Closed questions offer a fixed set of response options, generating quantitative data like percentages and frequencies. In contrast, open questions permit more nuanced, free-form answers, producing qualitative data such as themes and sentiments.